wellflavored

Why taste experience profiles matter.

Taste is the most underrated of the senses, yet weighs so heavily on consumers’ purchasing decisions. A consumer’s impression of taste begins when they first hear a product’s name and continues through opening the package, seeing the product, smelling it, feeling the texture, taste, aftertaste and memories of the product.

You want to know what your product “looks” like to a consumer. Remember, flavor profiles aren’t just for wine anymore.

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