Why taste experience profiles matter.

Taste is the most underrated of the senses, yet weighs so heavily on consumers’ purchasing decisions. A consumer’s impression of taste begins when they first hear a product’s name and continues through opening the package, seeing the product, smelling it, feeling the texture, taste, aftertaste and memories of the product.

You want to know what your product “looks” like to a consumer. Remember, flavor profiles aren’t just for wine anymore.


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: