wellflavored

Somebody ACTUALLY got packaged brownies right.

In Desserts, Ingredients, Sweet on July 5, 2011 at 11:45 pm

I…am a sucker for food marketing. Throw the word “rich”, “chocolaty”, “creamy” or…anything that hints at seafood, and all those semesters of graduate marketing go out the window. Well, a couple months ago, I stopped by The Earl of Sandwich at a rest stop. Yelp said such wonderful things, that I passed up almost always disappointing Dunkin’ Donuts and overpriced Cheeburger Cheeburger and took a chance.

The Earl makes a nice sandwich, I must say. They’re simple, classic, and made with ingredients that are on par for the price. The menu is short (something I’ve come to admire in an age of menus that read like novelettes), to the point and familiar.

But the brownies. They’re smart to display them bakery style on elevated trays. It keeps them closer to eye level and mirrors higher end dessert presentations. I also give them credit for recognizing something that is truly uncommon in the dessert world…possibly all of food-dom. Brownies are about the only creation out there that most likely will taste better out of a box than homemade. They bake theirs in small tart pans and they taste just as good as anything you make at home. No “brown” instead of chocolate. No egg substitute instead of egg. Very friendly. Very fun.

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